Why Community Events Matter for Local Business
As the temperatures rise and the blooms of spring appear throughout the Willamette Valley, it’s the perfect time for our local businesses to participate in community events that happen this time of year.
From weekend markets to annual festivities, community events help create goodwill, encourage word-of-mouth marketing, and build relationships that will last long after the booths are taken down. Whether you are a sponsor, volunteer, or participate in the activities, being there solidifies your brand’s position as a trusted part of the community.
Can’t-Miss Events in the Willamette Valley
Here are some standout events to add to your business involvement calendar.
Corvallis - Albany Farmers’ Market
Saturdays, April through November
Farmers’ markets are more than a place to shop for fresh produce. They are a place for community connection. Whether you’re sourcing local goods or networking with fellow business owners, this is a great place to build relationships and support the local food and craft economy.
June 5 - 8, 2025
With over 100 years of tradition, this family-friendly festival features parades, entertainment, a fun run, and, of course, the World’s Largest Strawberry Shortcake. Ideal for vendors and service providers, it draws thousands of attendees each year.
June 20 – 22, 2025
A charming, small-town event with deep roots, the Pioneer Picnic offers an old-fashioned fair atmosphere. It's a chance for businesses to connect with families and residents who value local history and community spirit.
June 28 – 29, 2025
World Beat Festival is Oregon's largest multicultural event that draws around 25,000 visitors and features over 100 performances and 70 cultures over the 2-day event. It is ideal for businesses specializing in cultural foods, handmade crafts, international goods, or services that celebrate and promote multiculturalism.
Northwest Art & Air Festival, Albany
August 22–24, 2025
This signature summer event features hot air balloons, art booths, concerts, and family-friendly activities. It’s one of the largest festivals in the region, making it an ideal venue for exposure, especially for creative, service-oriented, and family-focused businesses.
Event Participation Tips for Local Businesses
• Plan Ahead: Secure your vendor or sponsor spot early and prepare marketing materials tailored to each event’s audience.
• Be Visible: Use branded signage, business cards, and fun giveaways to make your booth or presence memorable.
• Engage, Don’t Just Sell: Focus on conversations, not just transactions. Your authentic presence builds trust and long-term connections.
• Promote Before and After: Use your social media, email list, and website to promote your involvement, and recap your experience afterward.
• Support Other Local Businesses: Collaboration over competition strengthens the entire community. Share and support fellow participants before and during the event.
• Give Back: Offer community-focused giveaways, host a raffle for a good cause, or donate a portion of event sales to a local nonprofit. Be sure to promote everything you do. Even small gestures can go a long way in showing your business values the community it serves.
CWCU is Here to Help
At Central Willamette Credit Union, we believe strong communities are built and supported by strong local businesses. We’re proud to support events and initiatives that celebrate the vibrant spirit of the Willamette Valley. Whether you’re looking to grow your business, invest in marketing, or streamline your finances, our business banking team is here to help every step of the way. Contact our business team to see how we might be able to help your business succeed this season.
Let’s make this season one of growth, connection, and community. See you out there!