How to Get Customers to Market Your Business for You
When it comes to marketing, nothing is more powerful or as cost-effective as word-of-mouth. In fact, according to Nielsen, 92% of consumers say they trust recommendations from friends and family over any form of advertising. For small businesses, these referrals are gold.
Why Word-of-Mouth Matters
Word-of-mouth marketing is much more than just casual conversation. It includes credibility, trust, and the actual experiences of your customers. Word-of-mouth is more believable than paid ads, which can get lost among all the other ads. If often carries more weight when someone recommends you based on their own personal experience. It all adds up and creates a reputation for your business that money can't buy.
The best part is, that it can happen organically. Happy customers naturally talk about great service, products they received, or unforgettable experiences. The goal is to leave them with a positive feeling about your business that they want to share.
How to Inspire Customers to Spread the Word
So, how do you get people talking?
• Provide Amazing Service: The foundation of word-of-mouth always starts with a fantastic customer experience. Make your service so good that people can’t help but tell others about it.
• Ask for Reviews and Referrals: Don’t be shy. Happy customers are often willing to leave a review or refer a friend. Make it easy for them using links, reminders, or small incentives.
• Create Shareable Moments: Think about what makes your business photo- or post-worthy. It can be great packaging, a clever sign, or a community event. Give people something they want to snap and share.
• Reward Loyalty: Referral programs, discounts for repeat customers, or small thank-you gestures go a long way in turning customers into loyal advocates.
Use Technology to Help Spread the Word
While word-of-mouth is rooted in personal interaction, you can also use digital tools to help you carry it forward even faster.
• Encourage Online Reviews: Platforms like Google, Yelp, and Facebook drive today’s digital word-of-mouth. Make sure your business is easy to find and review.
• Leverage Social Media: Customers' user-generated content, their photos, tags, and reviews, can be some of the most powerful content on your feed. Re-post and engage with it!
• Leverage Email and SMS: Send out messages to customers upon a purchase, asking for feedback or referrals. Friendly emails or texts spur action without intruding.
CWCU Supports Small Businesses
At Central Willamette Credit Union, we believe in the power of community and the value of every connection. We know that for small businesses, growth often starts with a single voice. When one satisfied customer tells a friend, who tells another, good things happen.
Our business services are designed to help you manage your finances and build long-term success. Whether you're looking for better tools to serve your customers or financial solutions to support your goals, we’re here to help you make a lasting impression, one customer at a time. Contact our team of experts today.